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All American Restaurants Questions And Answers

WHICH CONCEPT IS RIGHT FOR ME?
The choice of one of All American Specialty Restaurants concepts - All American or Sertinos - is dependent on your business objectives, cash flow requirements, store location, the shopping center lease, local competition, and your ability to finance a more extensive store operation.

WHAT GEOGRAPHIC MARKETS ARE AVAILABLE FOR FRANCHISING?
We seek individual and multi-store owners in most all areas of the United States. In addition, we are looking for individuals or companies wishing master area development rights in any part of the United States. Please call All American Specialty Restaurants at (800) 311-3930 with questions about specific locations and/or master area development rights.

DOES ALL AMERICAN ASSIST IN SITE SELECTION AND LEASE NEGOTIATIONS?
Yes! We have over two decades of expertise in all aspects of real estate selection and lease negotiations. We have an established detailed site selection criteria process which is used to locate All American and Sertinos restaurants from community "strip" shopping centers to major regional shopping malls.

WHAT KIND OF ALL AMERICAN OR SERTINOS FRANCHISE IS AVAILABLE?
An individual franchise agreement is utilized for single or multi-store development in regional shopping malls, neighborhood shopping centers, specialty retail situations and office buildings. In addition, we have master area development agreements available for sub franchising and area development rights in all regions of the United States.

WHAT IS THE SIZE OF AN ALL AMERICAN OR SERTINOS SHOP?
There is no one size; stores generally range from 450 to 2,800 square feet. Your All American or Sertinos restaurant may be located in a shopping mall, community "strip" center or a free standing building.

WHAT IS THE ESTIMATED COST TO OPEN AN ALL AMERICAN OR SERTINOS?
The typical total investment required to open an All American or Sertinos franchise is between $205,200 and $512,950 depending on the concept you choose, the size of your market, the location of your shop, the equipment utilized and the physical layout of your facility.

IS THERE A MONTHLY ROYALTY?
Yes. It is 6.0% of gross sales, less sales/use tax and promotional discounts. The franchise royalty is paid monthly and is used to pay for the continuing support of our franchise system.

IS THERE A MONTHLY MARKETING FEE?
Yes. The monthly marketing fee is 1% of gross sales, less sales/use tax and promotional discounts. This fee pays for the production and distribution of point-of-purchase newsletters, posters, advertising plans and other marketing materials. Sales promotions are supported by professionally produced point of purchase banners and counter cards.

WHAT IS THE TERM OF THE AGREEMENT?
The initial franchise agreement is for a term of ten years.

WHAT KIND OF ASSISTANCE WILL I RECEIVE FROM ALL AMERICAN SPECIALTY RESTAURANTS?
We assist you in each phase of the development and startup of your business and beyond - from your store's location and interior design, to extensively training you and your employees and seeing you through the grand opening. Furthermore, we provide on-going support by periodically visiting your shop, sending information about updated operational procedures and recipe ideas, and continuing promotions and sales support.

WHAT'S THE NEXT STEP?
Please call our Franchise Development to learn more about an All American Ice Cream & Frozen Yogurt Shop, All American Deli, Sertinos Cafe, or Sertinos Coffee Shop. You may request a Confidential All American/Sertinos Franchise Application by sending us an email at franchise@allamericanrestaurants.com or for a quicker response, please telephone our franchise department at (800) 311-3930. After your application has been reviewed, we will set up a personal meeting between you and a representative of All American Specialty Restaurants to discuss your location and concept preferences, answer your initial questions, and give you an opportunity to sample our food products.

 

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